CORPORATE PARTNER PERSPECTIVE | Funded by the Illinois Soybean Checkoff A Winning Hand in the Data Game Farmobile discusses how to have a winning hand in the data game. Farmers, determined to optimize new markets, will need a digital strategy and full deck of data cards. By Steve Cubbage, Vice President of Data Services, Farmobile S ince the mid-90s, the emergence of yield monitors, precision ag equipment, data technologies, and decision making software have generated an enormous amount of complex, but often disparate agronomic data sets. The real question is — can farmers use the data to their operational and economic benefit; because the need to 24 September 2021 prove carbon-mitigating or resource-sustaining crop and livestock practices have come of age. It is increasingly evident that the “right” set of field-level “data cards” position farmers to create a “winning hand” to participate in and profit from some of today’s most-promis- ing emerging markets (carbon, water, regenerative ag, 4R and more). So, do you hold a full deck of “digital” data cards? The ability to leverage these now-valuable assets lies in a farmer’s ability to answer YES to these questions: 1. Do you have the right data? (And is it yours to use?) 2. Is the data complete, field-level and across all farm- ing activities? 3. Is it portable? (Can you export it as raw, standard- ized and organized raw data points?) 4. Is your data a digital acre or a pen and pocket notebook? 5. Can you share data with trusted partners? 6. Can you match harvest and planting with fertility data? 7. Does each field have two years of data? The good news, it’s not too late to collect the kind of data you need to convert NO to YES. Farmers, determined to optimize new markets, will need a digital strategy and full deck of data cards. In the next agricultural round, there will be no bluffing.