Funded by the Illinois Soybean Checkoff Holst advocates that data will continue to be the best tool avail- able on the farm. “Becoming more aware of the type of data to collect, how it’s collected, and what that means to my profitability is something I can use across all aspects of our farm,” says Holst. “Having good data mindfulness and practices in place on the farm will be imper- ative as the industry evolves and as farmers look at ways to capture carbon credit data requirements and to navigate ecosystem mar- ketplaces.” Simplifying Data Collection Steve Cubbage, Vice President of Data Services at Farmobile, believes that farmers need simpli- fied data collection systems that are automatic, standardized and scalable. “A gap exists in the industry for detailed data that proves field activities and stewardship practic- es, and it can be a roadblock that keeps farmers from being able to actively participate in carbon markets, or different sustainability or water quality programs,” he explains. “We exist to help farmers think about capturing their data differently, and in a more automat- ed, hands-free kind of way. That’s a win-win for all involved.” For Cubbage, there is real satisfaction that exists in helping farmers connect those data dots. “When looking at a carbon pro- gram and the farmer doesn’t have the necessary data to participate, they are out by default,” he says. “But when they understand what it takes to enter these programs and invest in a data solution, they now can collect, standardize, process and store raw sensor data to document every pass on a field. With the agonistic, real-time Farmobile solution, the farmer still controls and owns all of their data and they can access, download and share raw data sets anytime. Our goal is to help farmers un- derstand data’s role on their farm, and then make it really simple to use.” Applying What We Learned ISA Director of Agronomy, Abigail Peterson, recommends that Illinois farmers start think- ing about the data they collect on farm if not already, and Farmobile's PUC™ is an in-cab device that captures a farm's agronomic and machine data with every tractor pass. believes the Farmobile trial cap- tured good takeways all farmers can learn from. “The trial was yet another re- minder that the industry needs a data standard and a standardized data checklist required by all sus- tainability programs. It was also a good exercise for us to learn how to begin approaching farmers about the data these new pro- grams are asking them to provide. To a lot of growers these program requests - like documentation of tillage-related activities for exam- ple – are a completely new ask,” says Peterson. “As a checkoff, I think we are well positioned to be that partner for the farmer to help them know what to expect, and then to be there to provide helpful resources as they navigate on- farm data collection of their own.” Above all, Peterson encourages farmers to learn the rules of the data game so they can be well positioned to compete in today, and tomorrow’s, sustainability programs. “It’s hard to compete, or even begin, when you don’t know what’s required of you to get started. On-farm data collection doesn’t have to be complex, but it does require some thought and planning,” she says. WEATHER OR NOT. RELENTLESS. Always read and follow all label directions, precautions and restrictions for use. Some products may not be registered for sale or use in all states. FMC, the FMC logo and Anthem are trademarks of FMC Corporation or an affiliate. ©2022 FMC Corporation. All rights reserved. 19-FMC-2047 04/22 A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION June 2022 23
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